I'm starting a new blog series called Scrapbook Design Rules and I'll be making scrapbook process videos that highlight design principles as applied to scrapbooking. First up is Emphasis by using Color:
This is the quote I read during the video about Emphasis:
"Emphasis creates a focal point in a design; it is how we bring attention to what is most important. Emphasis is what catches the eye and makes the viewer stop and look at the image. Without emphasis, without getting the viewer to look at the image, communication cannot occur.
Emphasis can be created by contrast. An element in contrast with something else is more easily seen and understood; something different attracts the eye. Any of the elements can be contrasted: line (a curve in the midst of straight lines), shape (a circle in a field of squares), color (one red dot on a background of grays and blacks), value (a light or dark area in the middle of its opposite) and texture (rough vs. smooth). Contrast can also be created by contrasting orientation in space (horizontal, vertical, diagonal), style (a geometric shape in an otherwise naturalistic image) and size. An anomaly, or something that departs from the norm, will also stand out and grab our attention, for example a person wearing a snowsuit on a tropical beach.
Emphasis can also be created by placement. Implied lines all directed toward the same place can create a focal point there. Isolating an element from the others by its position in space will also create emphasis.
An important thing to remember about emphasis is that if everything is emphasized (all text is large and bold, all images are animated or flashing, everything is in bright colors) then nothing will stand out, nothing will be emphasized, nothing will grab the viewer’s attention."
You can read more about design principles from the source of this article: NWRain.net.
Here's the finished layout: